Automation Systems

Lead gen, content repurposing and client reporting — all running

The problem

The three jobs that eat an agency's week — finding leads, turning one piece of content into ten, and writing client reports — are all repetitive, all high-value, and all still done by hand almost everywhere.

What I built

Three working systems with live demos: a lead engine that researches a prospect and writes personalised outreach, a repurposing pipeline that turns one piece of content into a week of platform-native posts, and a reporting system that converts raw marketing numbers into a client-ready report.

How it works

• Each system is a self-contained edge function with a demo UI, so they can be shown in a call rather than described.
• The reporting system follows a fixed five-block structure (verdict, the three numbers, what we did, what we learned, next week) because consistency is what makes a report get read.
• The repurposing pipeline writes natively per platform rather than reformatting the same text — the LinkedIn post and the thread have different logic.

Stack

What it proves

Honest limitations